Our multi-lingual Victoria BID Ambassadors are here to help visitors, commuters and residents find their way about the area. They are instantly recognisable by their bowler hats, purple ties and huge smiles.

Our Ambassadors know around 15,000 facts about the Victoria area

The Victoria BID introduced the Ambassador programme across the 110-acre BID footprint in 2011. Outside the main entrance to London Victoria Station, we have a strong visual presence with our Visitor’s Information Kiosk. Our Ambassadors strive to make every visit to Victoria a pleasant, enjoyable and memorable experience. These specialised individuals provide information and a welcoming service 7 days a week in over 7 languages and can assist with almost anything, ranging from calculating the fastest and easiest route for a business meeting to the entrance fee and opening times of popular local attractions.

Did you know

  • The most popular requests are for directions to Victoria Coach Station, Buckingham Palace, HM Passport Office and the Apollo Victoria Theatre.
  • Between them they know 15,000 pieces of information about the area and can advise on transport, hotels, restaurants and bars, cultural events, opening times of iconic historic sites and local services from dry cleaning to shoe and watch repairs. They know local bank, ATM and currency exchange locations and can advise on local health care and hospitals.
  • Ambassadors are all trained in first aid.
  • Our unique Victoria BID Environmental Ambassador has reported over 6000 environmental and street issues to Westminster City Council and Transport for London that resulted in swift action.
Our Ambassador programme has been a great success in the area.

Ruth Duston, Chief Executive of Victoria BID