Destination Victoria

Victoria is a destination of choice and offers experiences for every lifestyle and budget from family-friendly heritage days out and eating to world-class hotels and fine dining.

Victoria as a destination

Amid rising competition, all districts in London are raising their game to compete for a greater share of tourist visits and domestic leisure spending. As Victoria’s transformation into a leading leisure destination continues the BID promotes the area’s strong assets, and develops compelling events to showcase the very best of the area.

Now with a thriving retail base, world class dining and drinking venues, numerous theatres, and a buzzing local atmosphere, the BID is heavily involved in efforts to secure the future of Victoria as a destination, and this includes lobbying for investment in infrastructure to support the growth of the area and being a strong voice for businesses in the capital.

Our plans

It's about creating a wonderful and unique place and space that people want to spend time in.

Ruth Duston, OBE, OC, Chief Executive of Victoria BID