In SW1



Pure’s mission is simple: to put pleasure into food made for people on the go or at work, without sacrificing goodness. Their delicious menu is freshly prepared daily in the on-site kitchen.

You’ll find freshly-baked pastries, served alongside coffee made from locally-roasted 100% Arabica beans which are ground to order for maximum freshness. Choose from organic dairy, or free plant milk alternatives at no extra cost and bring in your reusable cup to get £1 off! Their breakfast range has everything from porridge and birchers to breakfast toasties, rolled omelettes and protein-packed super eggs. For lunch there’s just as much to choose from, including wheat bran wraps, hot Pure bowls (check out their best-selling High Protein Chilli!), salads and grain bowls that are hand-made to seasonal recipes. Cold pressed juices and smoothies are the perfect accompaniment to any breakfast or lunch. Plus, you can use their free filtered water stations to stay hydrated on to go.

View the full menu here

Victoria Privilege card holders can receive 20% off all food and drink at Pure using code PUREVICTORIA.* To activate the discount, register a free account on the Pure app, or at and place a Click & Collect order. At the checkout select ‘Apply Vouchers’ and Enter Voucher Code ‘PUREVICTORIA’, the voucher will appear, and then simply select it to apply the discount to your order! *Valid until 31st December 2024. Subject to availability. Valid for Click & Collect only. Multiple use. Non-transferrable. Maximum discount is £5. Pure reserves the right to remove this offer at any time. Not to be used in conjunction with any other offer.



131 Victoria Street

Opening times

Monday – Friday:
7am – 8.30am

9.30am – 4pm

10am – 4pm

Contact details

020 7240 1555