Privilege Card


20% OFF

Pure is all about delicious food and great coffee. Their mouth-watering menu is freshly prepared on-site, just-in-time to be eaten. Fresh bread and pastries are baked in-store every morning and whole wheat wraps, salads and grain bowls are handmade to seasonal recipes. With a wide range of hot food for chilly days, Pure’s delicious menu is perfect for breakfast or lunch at any time of the year.

Pure is seeing in the Autumn with the launch of their biggest ever range of plant-based food. With over 85% of the menu now vegan or vegetarian Pure is responding to massive customer demand for more plants and less animals. View the full menu here

Victoria Privilege card holders can now receive 20% off *all food and drink at Pure using code PUREVICTORIA.  In order to activate the discount customers would need to register (for free)  with Pure and order for click & collect. This way the discount will be applied automatically to the order. T&C’s Apply. Not to be used in conjunction with any other offer. *Maximum discount £5.



No. 4,
Sir Simon Milton Square,
Nova South,

Opening times

Monday – Friday:
7am – 8.30am

9.30am – 4pm

10am – 4pm

Contact details

020 7240 1555